Sentient Selected as EXPLOR Award Finalist
A world-class judging team has selected Sentient Decision Science, with partner PepsiCo, as a finalist for the most compelling, high impact example of innovation and technology advancing research in...
View ArticlePushing the Boundaries of Conscious Access
There is so much that we can see in this world, yet did you know what we can’t see can in fact be perceived by the brain? It sounds pretty scary when our behavior is influenced by factors that we can’t...
View ArticleWinners of the 2011 EXPLOR Award
This morning, Sentient Decision Science, with partner PepsiCo, was awarded the 2011 EXPLOR Award. Presented at IIR’s “The Market Research Event”, the EXPLOR Award recognizes the most compelling, high...
View Article2011 EXPLOR Award Video
Sentient Decision Science, Inc. received the 2011 EXPLOR Award. Please click to watch the 2011 EXPLOR Awards video. www.youtube.com/watch?v=QQ1-nv2HaPU
View ArticleSentient’s Trends and Predictions 2012
The future of marketing can be found today in the behavioral science literature. As an industry, it is our job to reveal the whys behind consumer behavior, and the disciplines of Psychology,...
View ArticleEvery Kiss Begins With…?
Complete the sentence. Every kiss begins with ____. If you consider yourself a marketing buff or a jewelry aficionado, you probably recognize the Kay Jewelers tagline: Every kiss begins with Kay™. Read...
View ArticleFIRST THINGS FIRST! USING PREDECISIONAL DISTORTION TO ESTABLISH AND MAINTAIN...
If you’re interested in establishing and maintaining your brand as your targeted customers’ preferred choice (and why wouldn’t you be?), understanding and applying Predecisional Distortion – a...
View ArticleWebinar: Most Memorable New Product Launch 2011
Please see our Webinar on the Most Memorable New Product Launch 2011.
View Article“Do As I Do, Not As I say”: Why Advanced Implicit Methods are the Future of...
The “Do as I say not as I do” paradigm may work for Moms and their kids, but when it comes to consumers and marketers, the exact opposite holds true. Marketers should in fact, follow what consumers do...
View ArticleSentient’s Trends and Predictions 2013
Many prediction posts get chastised for being self-promotion pieces, saying that the future of the industry can be found in the products that the writer sells, rather than being serious thinking on...
View ArticleIs it implicit?
I can hear Cher’s beautiful bellow on the remake version now…”if you want to know, if he loves you so, it’s in his kiss…whoa, yeah, it’s in his kiss!” Try to ignore the catchy tune that just lodged...
View ArticleProtecting the Science
Researchers and Insights Managers were given a dual role at this year’s The Market Research Event (#TMRE13): “Protecting the Science of Understanding while Translating Insight into Confident Business...
View ArticleProtecting the Science: Evaluative Priming for Consumer Insights
Russ Fazio and colleagues are often cited for some of the first applications of priming techniques in the study of social cognition (1986; 1995). An evaluative priming exercise (EP) is...Read More The...
View ArticleProtecting the Science: The Affect Misattribution Procedure as an Implicit...
In both the Implicit Association Test (IAT) and Evaluative Priming (EP) techniques there is always a right answer to the judgment that is required from respondents. In the Affect Misattribution...Read...
View ArticleProtecting the Science: Why Time Constrained Explicit Evaluations Can’t Be...
Similar to timed judgments of associations, time constrained explicit evaluations also fail to meet the key criteria of an implicit measure. The industry has recently been exposed to some good...Read...
View ArticleConducting Consumer Behavior Research for the Mobile Market
In this short interview at MRMW in London, Dr. Reid of Sentient Decision Science discusses the potential boons and banes of conducting consumer behavior research in the mobile market research...Read...
View ArticleUsing Mobile Implicit Research Technology to Tap Into the Consumer Subconscious
Mobile market research is on the rise. TNS recently estimated that in 2-3 years 20-30% of all market research data collection will be from mobile devices. In this video, Sentient’s Dr....Read More The...
View ArticleThe Single Direction Technology is Moving, and Why It’s Vital to Consumer...
On two occasions I have been asked, “Pray, Mr. Babbage, if you put into the machine wrong figures, will the right answers come out?” … I am not able rightly...Read More The post The Single Direction...
View ArticleIn Defense of Marketing: Neuromarketing Research Means Better Products
As a marketing professional, have you ever found yourself having to defend the ethics of your occupation? In popular culture, marketers are misunderstood at best and villainized at worst. But...
View ArticleNew Product Launch Marketing: Three Keys to Success
In a sold-out session at Harvard Business School, Dr. Aaron Reid explains the three keys to a successful new product launch. Referencing insights from over 10 years from Schneider Associates’...Read...
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