Sentient’s Ten Best Implicit Research Posts of 2014
Did you catch all of our best implicit research posts from 2014? Our most popular posts this year hit several themes that are highly relevant to insights professionals tasked with applying...Read More...
View ArticlePredicting Consumer Choice with Implicit Association Testing & Reason-Based...
Implicit association testing has opened up previously undiscovered channels of market research, but in order to get the most out of implicit data researchers should also plan to incorporate data...Read...
View ArticleTMRE 2014: Day 2 Recap
Market researchers, with access to more data than ever, are looking for ways to tell a story in presenting their findings so they can deliver meaningful insights that lead to...Read More The post TMRE...
View ArticleTMRE 2014 – Sentient’s Guide to Three Days of MRX Nirvana
The Market Research Event (TMRE 2014) kicks off Monday, Oct. 20 in Boca Raton with three days of the most inspiring, innovative programming for market researchers available anywhere in the...Read More...
View ArticleHow Tapping System 1 Processing Reveals Deep Consumer Insights
Traditional market research techniques have relied on System 2 processing, which can only tell you part of the story. System 2 is deliberative: you ask a question and you get an...Read More The post...
View ArticleTMRE 14: Connect With Sentient for Implicit Consumer Insights
Sentient Decision Science will be making multiple presentations on how to measure the consumer nonconscious at The Market Research Event (TMRE) October 20-22, 2014 at the Boca Raton Resort & Club...
View ArticleThe Importance of Quantifying 26 Consumer Emotions for Effective Brand...
In order for brand managers to effectively position their product in the marketplace, they must have a deep understanding of the specific consumer emotions they’re looking to target. Watch as...
View ArticleSentient’s Dr. Aaron Reid to Speak at Nonconscious Impact Measurement Forum
We’re happy to announce that Dr. Aaron Reid, Ph.D. and Chief Behavioral Scientist at Sentient Decision Science, will be speaking at the Nonconscious Impact Measurement Forum on November 6 in...Read...
View ArticleHow to Make the Most of Neuro Techniques: Warc Webinar
Dr. Aaron Reid, Ph.D. and Chief Behavioral Scientist at Sentient Decision Science, will present live at the “How to Make the Most of Neuro Techniques” Warc Webinar Tuesday, September 30 at...Read More...
View ArticleHow to Measure 26 Consumer Emotions with Non-Conscious Research Technology:...
Imagine the following scene: In the morning, as you stumble half-asleep through the early moments of your day, a thousand sensory events subtly provoke your emotions. Even after that first...Read More...
View ArticleFive Principles of Creating a Disruptive Research Technology Platform
“[Disruptive technology] needs to be created through fast, inexpensive, and flexible forays into the market and the product. Failure and iterative learning are, therefore, intrinsic to the search for...
View Article26 Universal Emotions that Drive Consumer Behavior
Did you know that emotions are quantifiable? With the right consumer behavior research tools, market researchers can learn how emotions interact with reason to determine consumer choice. In the...
View ArticleAre All Emotional Measures in Consumer Behavior Research Created Equal?
An executive asked us recently if it really mattered, from a business perspective, whether the techniques they were using to measure emotional drivers of behavior were truly implicit. If you’ve...Read...
View ArticleThe Consumer Insights Decision Making Dilemma: How to Integrate Conscious &...
Many insights professionals have started to think of the conscious mind as the tip of the consumer thought iceberg, with the vast majority of the mass lying beneath the surface....Read More The post...
View ArticleDon’t Think of a White Bear! How True Implicit Association Measures Differ...
Behavioral science is making incredible strides to help us all understand what we want, even if we can’t or won’t say it. Dr. Aaron Reid, our Chief Behavioral Scientist at...Read More The post Don’t...
View ArticleMobile Implicit Research Technology: Understanding the Consumer in the Moment
Mobile implicit research technology has emerged as a powerful asset to help marketers understand consumer behavior at the point-of-sale. As we bring measurement of the subconscious to mobile market...
View ArticleDefining and Measuring System 1 Processing in Consumer Behavior Research
There has been a lot of talk in the industry about measuring System 1 processing, and what truly constitutes an implicit research technique. Insights professionals who are eager to apply...Read More...
View ArticleShame Sells: How to Market New Product Launches by Evoking Emotion
In this clip from the Harvard Business School presentation on how to market new product launches, Dr. Reid illustrates how emotion is critical for successful marketing, even for products that...
View ArticleNew Product Launch Success Depends on Evoking Distinct Emotions
In this video, Dr. Reid explains the importance of understanding and measuring the specific emotions that your products and marketing evoke or alleviate. The talk on the psychology of...
View ArticleIIEX Day 3: Implicit, Empathy and Mobile Close a Memorable Show
The 2014 Insight Innovation Exchange (iiex) is officially in the books and what a remarkable program Lenny Murphy and the Greenbook team did putting together a conference packed with insightful...Read...
View Article![SennaRin – ADRENA (2024-05-15) [FLAC 24bit/48kHz]](http://getimg.link/images/2024/05/21/7446422.jpg)
